Real Questions. Straight Answers.

A company that manages and grows your brand's Amazon presence on your behalf. Services include listing optimization, Sponsored Ads management, A+ content, account health, FBA strategy, and brand protection. The best agencies operate as a partner — not a vendor that runs a playbook.

Every week: review Search Term Reports and add negative keywords, check bids and budgets, monitor account health alerts, and pull sales and rank data. Every month: review competitive positioning, update listings based on new keyword data, report on performance with specific recommendations. Every quarter: reassess campaign structure and growth strategy. It's a lot of work — which is why brands hire out for it.

Most full-service Amazon agencies charge $2,500–$8,000/month depending on account complexity. Pricing models: flat monthly retainer (most common), percentage of ad spend (10–15%), or a hybrid. Beware agencies under $1,500/month — at that price, your account isn't getting real attention. See our full Amazon agency pricing guide →

For brands doing over $500K/year on Amazon — almost always yes. A good agency should reduce ACOS enough and improve conversion rate enough to more than cover their fee within 90 days. The question isn't whether to hire one. It's whether you've found one that actually specializes in your size of brand.

The ones that matter: Who runs my account specifically? Show me 3 recent client results — not your best 3. What does your reporting look like? Can I see an example? What happens to my campaigns if I leave — will you document and transfer cleanly? How do you handle algorithm updates? If any of these questions get vague answers, keep looking.

Clear signs: ACOS hasn't improved after 90 days. You only hear from them when you reach out first. Reports are just data dumps with no recommendations. They can't explain specific bid or budget decisions. Your organic rank has declined. They've never mentioned negative keywords. You feel like your account is on autopilot. Any of these is a red flag.

For brands doing under $5M on Amazon, an agency almost always wins on ROI. A senior Amazon specialist in-house costs $80K–$130K/year in salary alone — plus benefits, management overhead, and the risk that they leave. An agency brings a full team with the same expertise for $3K–$6K/month. At over $10M on Amazon, the calculus starts to shift toward hybrid models.

Realistically: 30 days to see ACOS improvement from campaign optimization. 60 days to see organic rank movement from listing optimization. 90 days for a full picture of what the agency can deliver. Agencies that promise results in 2 weeks are overselling. Agencies that can't show any progress in 90 days aren't working hard enough.

For brands doing over $500K/year on Amazon, the math almost always works. A good agency typically improves ACOS by 10–20 points, lifts conversion rate by recovering underperforming listings, and adds organic rank through better keyword targeting. Those three levers alone can generate $8,000–$15,000/month in incremental margin for a mid-size brand — well above a $3,500–$6,000 monthly fee. The better question is whether you've found an agency that specializes in your revenue range. Read the full breakdown: Is an Amazon agency worth it? →

Most full-service agencies charge $3,000–$8,000/month for brands doing $1M–$10M on Amazon. Common pricing models: flat monthly retainer (most common for established brands), percentage of ad spend (10–15%), or a hybrid. One-time engagements for listing optimization or account audits typically run $500–$2,500. Anything under $1,500/month for full management means your account isn't getting real attention. See the full pricing breakdown: Amazon agency pricing guide →

The ones that separate good agencies from bad: (1) Who specifically manages my account — not the company in general? (2) Can you show me 3 recent results, not your best 3? (3) What is your onboarding process and timeline? (4) What happens to my campaigns and data if I leave — will you document and transfer cleanly? (5) How do you handle major Amazon policy changes? (6) Can I see a sample report? (7) Are you an Amazon SPN member? Vague answers to any of these are a signal to keep looking. Read the full vetting guide: 12 questions to ask an Amazon agency →

The Buy Box is the "Add to Cart" button on an Amazon product page. When multiple sellers offer the same product, Amazon gives the Buy Box to one seller at a time. Over 80% of purchases go through the Buy Box winner. Winning it depends on price, fulfillment method (FBA beats FBM), seller metrics, and inventory availability. Losing the Buy Box is a major revenue problem.

A free program for brand owners with a registered trademark. Enrollment unlocks A+ Content, Amazon Brand Store, Sponsored Brands ads, A/B testing (Manage Your Experiments), the Transparency anti-counterfeiting program, and the ability to remove unauthorized sellers from your listings. Any brand with a trademark should enroll — there is no cost and no reason not to.

A+ Content replaces the plain-text product description with rich visual modules — image carousels, feature comparison charts, and brand story sections. Available to Brand Registry members. Amazon reports up to 10% conversion rate lift with A+ Content. It doesn't affect SEO directly but increases the time shoppers spend on the listing and answers objections more effectively than plain text.

FBA (Fulfillment by Amazon) — you send inventory to Amazon warehouses; Amazon handles storage, packing, shipping, returns, and customer service. FBA products qualify for Prime 2-day delivery, which significantly improves Buy Box eligibility and conversion rate. The cost is FBA fees plus storage fees — almost always worth it for brands above $500K in revenue.

The Amazon Service Provider Network (SPN) is Amazon's official directory of vetted agencies. To be listed, an agency must apply, meet expertise requirements, and demonstrate real client results. SPN certification is a credibility signal — it means Amazon has reviewed and approved the agency's capabilities. SellTru is a certified Amazon SPN agency.

Keyword ranking can move within days of an optimized listing going live. Conversion rate improvement typically shows within 2–4 weeks. Full organic sales impact is usually visible at 60–90 days when the algorithm has had time to re-index the listing and re-evaluate performance signals. Don't judge listing changes in less than 30 days.

Brands doing $1M to $20M in annual revenue selling physical products on Amazon and/or Walmart.com. This is the range where our work has the highest leverage — established enough to have real data, agile enough to move fast. Brands below $1M are generally better served with a targeted engagement (listing optimization or PPC-only) rather than full management.

Yes. We manage both Amazon and Walmart.com. Walmart services include account setup, listing optimization, Walmart Connect advertising, WFS strategy, and Buy Box optimization. Many clients work with us on both channels under one retainer — which typically delivers better results because the channel strategies inform each other.

Yes. SellTru is a certified member of the Amazon Service Provider Network (SPN) and an Amazon Ads Verified Partner. Both certifications require documented expertise and verified client performance — they're not purchased badges. We've also maintained Top Rated Plus status on Upwork with consistent 5-star reviews across marketplace engagements.

No. SellTru is marketplace-only. We focus exclusively on Amazon and Walmart.com. No social media, no Google SEO, no website design. This is intentional — marketplace management is complex enough to justify full specialization. The agencies that do everything typically do everything at a mediocre level.

Yes. We offer a free marketplace audit for qualifying brands. We review your listings, ad campaigns, account health, and competitive landscape — and share specific findings and recommendations. Done by a marketplace specialist, not a sales rep. No obligation after the audit. Request yours here →

Week 1: account access, full audit of existing campaigns, listings, and account health. Week 2: strategy presentation and alignment on priorities. Week 3: first optimizations live — negative keywords, bid restructuring, listing improvements. Week 4: first reporting review. Most clients see measurable ACOS improvement within the first 30 days.