Walmart Marketplace
Walmart.com Is Wide Open. Most Brands Are Sleeping on It.
SellTru helps brands doing $1M to $20M build and scale on Walmart.com. Full management, Walmart Connect advertising, WFS support, and listing optimization. We've been here since most agencies were still pretending Walmart didn't exist.
The Walmart Opportunity
Why Walmart.com Is the Smartest Move
Most Brands Aren't Making
Most brands are all-in on Amazon. Walmart.com is growing fast, less crowded, and still has room for early movers to build real advantages. The brands that show up now compound that lead for years.
Fastest-Growing Major Marketplace
Walmart.com has grown marketplace seller revenue by double digits year over year — outpacing Amazon's growth rate in several recent quarters.
Less Competition. Lower Ad Costs.
Fewer sellers. Lower CPCs. Organic ranking that's actually achievable. If your category is crowded on Amazon, Walmart might be your best-kept secret.
A Different Customer Base
Walmart shoppers are a distinct segment — value-driven, loyal, and not fully overlapping with Amazon's audience. It's not cannibalization. It's expansion.
Online Plus In-Store Integration
Walmart's omnichannel infrastructure means your online presence can drive in-store traffic at massive scale. No other marketplace offers that.
Lower Seller Fees
Walmart's referral fees are competitive — and in many categories lower than Amazon's. More margin on every sale adds up fast.
WFS: Walmart's Answer to FBA
Walmart Fulfillment Services gets you 2-day shipping, Buy Box favorability, and hands-off logistics. The infrastructure is there. Most brands just haven't tapped it.
Our Walmart Services
Full-Service Walmart.com Management.
Whether you're launching from scratch or scaling what you have, SellTru handles every part of your Walmart.com channel. We've done it dozens of times.
Account Setup & Onboarding
Seller account application, category approval, tax settings, payment setup, and full account configuration. Done right the first time.
Listing Creation & Optimization
Keyword-optimized titles, rich descriptions, proper attribute mapping, and image requirements built to rank in Walmart's search algorithm.
Walmart Connect Ads
Sponsored Products and display ad management with continuous bid and budget optimization. Lower CPCs than Amazon. We take advantage of that.
WFS Strategy & Management
Walmart Fulfillment Services setup, inventory planning, shipping guides, and ongoing WFS performance management to keep you in the Buy Box.
Buy Box Optimization
Pricing strategy, fulfillment method, and seller performance tuned to win and keep the Walmart Buy Box. Losing the Buy Box means losing the sale.
Enhanced Content & Rich Media
Walmart's rich media and enhanced content modules to elevate your product pages well above the baseline and improve conversion rates.
Brand Portal & Brand Page
Walmart Brand Portal enrollment, brand page design, and brand-level content management so your brand actually looks like a brand on Walmart.com.
Seller Performance Management
Proactive monitoring of seller scorecards, order defect rate, on-time shipping, and cancellation rate. Good standing isn't optional — it's the cost of selling.
Reporting & Analytics
Regular performance reporting on sales, advertising, search ranking, and competitive position — with clear recommendations, not just charts.
Walmart Connect Ads
Reach Walmart Shoppers
When They're Ready to Buy.
Walmart Connect is significantly less competitive than Amazon Ads right now. That means lower costs and higher returns for brands that move early. This window won't last forever.
Sponsored Products
Search-result placements optimized for Walmart's unique algorithm and shopper intent. We build the campaigns, manage the bids, and scale what works.
Display & Retargeting Ads
Reach Walmart shoppers on Walmart.com and offsite — including retargeting customers who viewed your products but didn't buy.
Campaign Structure & Strategy
Organized by category, keyword intent, and audience so the campaigns scale cleanly instead of turning into a mess no one can manage.
Ongoing Bid & Budget Optimization
Weekly performance analysis with active adjustments to bids, budgets, targeting, and negative keywords. Small weekly improvements compound fast.
Walmart Ads Performance
Average results across SellTru Walmart clients
Getting Started
Here's How We Get Your
Walmart.com Presence Live.
Whether you're starting from zero or fixing an account that's been neglected, here's what the process looks like.
Walmart Audit & Opportunity Analysis
We assess your current Walmart presence — or map the competitive landscape if you're starting fresh — and identify the highest-priority moves to make first.
Account Setup & Listing Build
Full account configuration, optimized listings, WFS enrollment, and Walmart Connect campaign architecture — built right from day one, not patched together later.
Launch, Advertise & Scale
Campaigns go live. We monitor daily in the launch window, identify what's working, and scale it. Then we do it again the next month.
The Brands Winning on Walmart.com Started Early.
The marketplace is still less crowded than Amazon. That changes over time. Let's look at your account now and show you exactly where the opportunity is.