The SellTru Blog
Practical guides on Amazon advertising, listing optimization, Walmart.com growth, and everything in between. Written by people who manage real accounts every day.
Onsite vs. offsite placements, CTV, the real budget minimums, and when Walmart display actually earns its spot in your mix.
Aug 27, 2026 Read Article →Amazon only gives you two negative match types, exact and phrase, and most sellers use them wrong. The 2026 workflow for cutting wasted ad spend for good.
Aug 26, 2026 Read Article →The exact 8-step, 90-minute process we run on every account before touching a single bid — search term dead weight, budget misallocated across ASINs, and the naming convention mistake that slows down every audit after this one.
Aug 25, 2026 Read Article →Q4 is won in September. Every 2026 deadline on one page — AWD and FBA inventory cutoffs, deal submission windows, peak fee dates — plus why cutting bids when November CPCs climb is the most expensive mistake of the season.
Aug 18, 2026 Read Article →The middle child of Amazon advertising — and the only self-serve retargeting in Seller Central. The four campaigns worth running, the settings that decide your results, when it beats DSP, and why sellers quit it too early.
Aug 18, 2026 Read Article →The only growth lever your competitors can't bid against. Attribution tags, the ~10% Brand Referral Bonus, the four channels ranked by how often they actually work, and the mistakes that burn external budgets.
Aug 18, 2026 Read Article →The organic engine behind every ad dollar — why your title carries roughly 50% of keyword weight, the 1,000-character bullet indexing limit, the A+ alt text most brands leave empty, and how to build a master keyword list from competitor reverse-ASIN data.
Jul 29, 2026 Read Article →Fulfillment by Amazon, explained for sellers — how FBA works, what Amazon handles for you, the full fee stack (fulfillment, storage, aged-inventory, placement), how to send your first shipment, and when FBA is actually worth it.
Jul 13, 2026 Read Article →Optimizing to ACoS is the wrong way to run Amazon PPC. Why profit-focused brands manage to TACoS instead — the 80/20 rule, a 150% ACoS campaign that lifted organic rank and lowered TACoS, the break-even ACoS and max CPA math, and how to set targets for consumables vs. commodities.
Jul 10, 2026 Read Article →The 5 Amazon PPC campaign types working best right now — product targeting, Sponsored Brand video, refined category targeting, properly structured auto campaigns, and audience bid adjusters — with real account examples and the ACOS numbers behind each.
Jun 29, 2026 Read Article →Brand Analytics is a PPC prioritization tool, not just a keyword list builder. How to mine Search Query Performance and Top Search Terms for the keywords your product can actually win — using click share, conversion share, and purchase share to decide what to defend, scale, test, or avoid.
Jun 15, 2026 Read Article →The 8 best Walmart Connect agencies in 2026, ranked by a marketplace operator, with a side-by-side comparison table, real CPC/ROAS/budget numbers, the red flags to avoid, and why you should hire a Walmart marketplace operator, not just an ad manager.
Jun 8, 2026 Read Article →Beverage and CPG brands lose money on PPC not because ads fail, but because they do not know what a repeat customer is worth. How to run profitable ads on low-margin consumables, build for repeat purchase, and stop bleeding ACoS on broad terms.
Jun 3, 2026 Read Article →Supplement brands do not have a traffic problem, they have a traffic-quality problem. Why ads expose a weak offer instead of fixing it, and how to structure Amazon PPC around profit and margin, not just sales volume.
Jun 2, 2026 Read Article →New Walmart listings stall at zero reviews — but the cold-start problem is fixable. Here are the three compliant ways to seed reviews fast: free review syndication from your own site, the Vine-style Recognized Reviewer program, and Post-Purchase Reviews.
Jun 1, 2026 Read Article →Walmart Fulfillment Services is Walmart's version of Amazon FBA — often cheaper, with no peak-season storage surcharge. Here's what it is, how its fees compare to FBA, and a step-by-step walkthrough of converting and shipping your first inventory.
May 29, 2026 Read Article →Amazon DSP is the audience-based half of Amazon advertising — programmatic display and video that retargets shoppers on and off Amazon. Here is what it is, who it is for, and how to get started.
May 29, 2026 Read Article →Walmart Connect is not Amazon ads with a smaller budget. Here is how the two platforms actually compare on ROAS, CPC, data speed, and campaign strategy — and which brands should add Walmart Connect to their ad mix.
May 22, 2026 Read Article →Most sellers use AI to rewrite listings. Winning brands use it to diagnose why the listing isn't converting — ASIN by ASIN — then use Manage Your Experiments to prove the fix.
May 20, 2026 Read Article →At this stage you need a profit operator, not a report cleaner. Here's a 5-step framework for evaluating agencies, the red flags to avoid, and what you should actually expect to pay.
May 19, 2026 Read Article →How Walmart Connect actually works in 2026: ad types, campaign structure, keyword strategy, bidding, weekly optimization, and what good performance actually looks like.
May 18, 2026 Read Article →Most brands treat Subscribe & Save like a discount checkbox. Here's how to use it as a real profit lever — cutting TACoS, lowering acquisition costs, and building predictable repeat revenue.
May 12, 2026 Read Article →The honest guide to finding an Amazon agency as a small business. Green flags, red flags, what the first 90 days should look like, and why you need a profit operator — not a revenue agency.
May 12, 2026 Read Article →Campaign setup, keyword research, bid ranges by category, and a week-by-week 90-day launch plan. Built from accounts we actively manage, not platform documentation.
May 18, 2026 Read Article →Enter a revenue goal or monthly budget. Get expected clicks, ROAS by phase, and a 90-day projection built from 60+ Walmart accounts we manage.
Use the Calculator →Walmart Connect is Walmart's version of Amazon's Campaign Manager — but copy-pasting your Amazon campaigns is the most expensive mistake you can make. Here's how the platform actually works and how to set it up right.
May 8, 2026 Read Article →Graphic designers charge $2,000–$6,000 to build an Amazon Storefront. The AI workflow — using Claude and ChatGPT together — gets it done in 6–12 hours for free. Here's the exact process.
May 7, 2026 Read Article →A+ Content isn't decoration — it's the last thing a buyer sees before they read your reviews. Here's how to build it around objections, align it with your PPC, and use it to charge more than your competitors.
May 6, 2026 Read Article →8 agencies ranked by someone who has managed $150M+ in Amazon sales. Real evaluation criteria, honest assessments of each agency, red flags to watch for, and questions to ask before you sign.
May 5, 2026 Read Article →Walmart's search algorithm is not Amazon. Here's the exact framework — Walmart-native keyword research, virtual shelf placement, the right PPC runway, and why your Amazon listing is the worst place to start.
May 1, 2026 Read Article →ACoS tells you if your ads are efficient. TACoS tells you if they're growing your business. Here's what it is, how to calculate it, benchmarks by stage, and why most agencies never show it to you.
Apr 30, 2026 Read Article →Burned by an agency? Thinking about hiring in-house? Here's the honest math on what a real in-house team costs, what brands get wrong about control, and how to tell if an agency is worth hiring.
Apr 30, 2026 Read Article →Fees range from $1,000 to $8,000+ — and price tells you almost nothing about quality. Here's what actually drives the cost, where brands get burned, and what you should expect to pay at your revenue level.
Apr 30, 2026 Read Article →Stop guessing. Here's the exact process — competitor research, Helium 10 X-ray, the page fit check, and post-launch optimization — to find and rank for the keywords that actually drive sales.
Apr 29, 2026 Read Article →The proven launch playbook — account managers, Walmart-native listings, Shopify review imports, and WFS. Includes a real case study: $1K to $150K/month in 8 months with zero ad spend.
Apr 28, 2026 Read Article →Already winning on Amazon? Here's the step-by-step process for getting live on Walmart — what to set up first, the deals trick that offsets your discount, and what quietly kills Walmart accounts.
Apr 27, 2026 Read Article →Both ad types serve different purposes — and running them in the wrong order is one of the fastest ways to waste ad budget. Here's the sequencing that actually works.
Apr 27, 2026 Read Article →Yes — but it works very differently from Amazon. Here's how Walmart Connect ads actually work, what ROAS to expect, and how to structure campaigns that drive real results.
Apr 26, 2026 Read Article →The ROI math most brands never run. Here's exactly what a good agency should deliver — and how to know if yours is earning its fee.
Apr 26, 2026 Read Article →12 questions that separate great Amazon agencies from mediocre ones — with examples of what strong and weak answers actually sound like.
Apr 26, 2026 Read Article →Not an either/or. Here's the honest framework for deciding which marketplace deserves your attention — and why the best brands are running both.
Apr 30, 2026 Read Article →The first 30 days determine whether your listing ranks or stalls for months. Here's the exact launch framework we use for every new product.
Apr 26, 2026 Read Article →High ACOS isn't a budget problem. It's a targeting and structure problem. Here's how to actually fix it.
Apr 26, 2026 Read Article →Titles, bullets, backend keywords, A+ content, and images — everything that actually moves rank and conversion.
Apr 26, 2026 Read Article →Amazon sales can fall off a cliff fast. Most brands look at the wrong thing first. Here's the actual diagnostic checklist.
Apr 26, 2026 Read Article →We publish guest posts from Amazon sellers, agency pros, and ecommerce operators. If you've got real experience — not theory — we want your pitch.
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