About SellTru
We Don't Do Everything. We Just Do Marketplaces Better Than Anyone Else.
We made a decision early on: go deep, not wide. No social media. No websites. No SEO retainers. Just Amazon and Walmart.com — done really well, for brands that are serious about growing there.
Work With UsOur Story
Why We Chose
Marketplaces Over Everything
SellTru started with a simple observation: brands were hiring agencies that claimed to do everything and getting mediocre results across the board. The agencies that were genuinely excellent all had one thing in common — they focused.
So we picked a lane. Amazon and Walmart.com are where our clients' customers shop. That's where we spend all of our time, all of our energy, and all of our expertise. No social campaigns. No website redesigns. No brand strategy decks that gather dust on a shelf. Just marketplace performance.
We're based in Fort Lauderdale, FL and serve brands nationwide — from fast-growing consumer goods companies to established brands that have been underperforming on Amazon for years. What they all have in common: they're done guessing, and they want a team that's been in the weeds long enough to know exactly what to do.
Let's TalkWhat We Stand For
The Full Story
Why SellTru Exists
Before I ran an agency, I was the client. I was a business owner trying to grow on marketplaces, and I did what every brand owner does when they hit a ceiling: I hired help. Big-name agencies, polished pitch decks, confident promises. I sat through the kickoff calls, signed the retainers, and waited.
What I got back were reports full of impressions and clicks while my actual numbers stayed flat. The person who sold me disappeared the day the contract was signed, and my account went to whoever had bandwidth that month. I didn't just hear about the broken agency model — I paid for it, more than once.
So I learned it myself
I stopped outsourcing and went deep on how Amazon actually works — campaign structure, match types, ranking, the unglamorous weekly optimization work that agencies skip when nobody's watching. That was more than seven years ago. Since then I've managed over $150M in marketplace sales across 150+ Amazon brands and 60+ Walmart brands, and earned the certifications that can't be bought: Amazon SPN, Amazon Ads Verified Partner, Walmart Marketplace Partner, and Upwork Top Rated Plus.
Why we only do marketplaces
Amazon and Walmart change too fast to be a side offering. An agency that also runs your social ads, your email, and your website redesign is an agency that's average at all of it. We picked one thing — Amazon and Walmart.com — and built the entire company around being better at it than anyone else.
How SellTru is run differently
I'm personally in every account we take on. Not "executive oversight" — actually in the campaigns, looking at the same dashboards my team works in. We stay deliberately small, we only take brands we know we can move, and we price so that the relationship only works if you grow. That's the agency I was looking for as a business owner and never found. So I built it.
Connect with me on LinkedIn or get a free audit — I read every one that comes in.
Our Credentials
Certified. Verified. Proven.
These certifications require documented expertise and real client results. They're not logos you buy. You earn them.
Who We Work With
Right Fit Matters.
Here's Who We Work With.
We're selective. Not because we're picky — because working with the right brands means better outcomes for everyone.
Brands Doing $1M to $20M
Established enough to have real data, agile enough to move fast. This is the range where our work has the most leverage and the clearest impact.
Physical Product Companies
We work with brands selling physical products — consumer packaged goods, health and wellness, home goods, toys, apparel, and more. If it ships, we can help.
US Brands, Nationwide
Based in Fort Lauderdale, FL — but we work with brands across the country. Remote-first means location is never the reason you can't work with us.
Brands That Want a Partner
We're not a vendor. We're in it with you. We work best with brands that want open communication, shared goals, and a team that treats their account like it's their own.
New to Marketplaces
Just launching on Amazon or Walmart? We've built dozens of accounts from scratch and know exactly what the first 90 days should look like.
Scaling Existing Accounts
Already on Amazon or Walmart but not seeing the growth you expected? We specialize in diagnosing underperforming accounts and fixing the right things first.
Get in Touch
Let's Look at Your Account.
Start with a free marketplace audit. We'll dig into your Amazon or Walmart presence, tell you honestly what we see, and show you exactly where the opportunity is. No obligation. No pitch deck.
Phone
Office
333 Las Olas Way
Fort Lauderdale, FL 33301
⚡ Typical Response Time: Under 4 Hours
You'll hear back from a marketplace specialist — not a sales rep — within one business day.