Client Results
What Actually Happens When You Fix the Account.
These are real numbers from real brands. No projections, no stock photos, no testimonials written by marketing teams. Just what happened after we got into the account and went to work.
Get a Free AuditFrom $1K to $150K a Month on Walmart — Without Spending a Dollar on Ads
This brand was doing well on Amazon. They had been on Walmart for over a year but treated it as an afterthought — a copy-paste of their Amazon listings with zero strategy behind it. Monthly Walmart revenue: around $1,000.
Most brands in this position assume Walmart just doesn't work for them. That's rarely true. What usually doesn't work is the approach.
What we did
- Secured a dedicated Walmart account manager to unlock platform-level support unavailable to most sellers
- Rebuilt all listings natively for Walmart's search algorithm — not copied from Amazon
- Imported Shopify reviews to Walmart product pages to establish social proof immediately
- Set up Walmart Fulfillment Services (WFS) to qualify for two-day shipping badges and Buy Box priority
- Launched Walmart Connect Ads in months 3 and 4 to accelerate organic rank, then pulled back as organic took hold
$617,000 in a Single Month on Amazon
This was a brand that had been on Amazon for several years but had never broken through to consistent high-revenue months. Their account had layers of campaigns built up over time by multiple people, with no clear structure tying it together. Good products. Unrealized potential.
When we audited the account, we found significant wasted spend in campaigns that had never converted, and strong-performing keywords buried in campaigns with budgets too low to do anything meaningful.
What we did
- Full campaign restructure — organized by SKU with branded, non-branded, and auto campaigns separated
- Identified top-converting keywords and shifted budget toward them with properly segmented match types
- Cut wasted spend in auto campaigns that had been running without negative keyword harvesting
- Launched Sponsored Brands campaigns targeting category-level keywords to capture upper-funnel traffic
- Optimized listing copy and A+ content to improve conversion rate on traffic already arriving
ACoS From 49% to 43% — While Sales Grew 18%
This brand came to us with Amazon ads that were generating sales but bleeding margin. Their ACoS was sitting at 49% — well above the threshold where most products can be profitable after COGS and fees. The instinct is to just cut budgets. That's almost never the right move.
The real problem was structural. Branded, non-branded, and auto campaigns were all mixed together in the same campaigns. There was no way to read the data accurately, let alone optimize it.
What we did
- Rebuilt campaign structure from scratch — organized by individual SKU within the first few days
- Separated exact match, phrase match, and broad match into their own campaigns for clean bid control
- Harvested converting search terms from auto campaigns and promoted them to manual with correct bids
- Identified and cut keywords with high spend and zero conversions over a 60-day window
- Preserved and increased budget on what was already working — not a full reset
Our Process
The Same Playbook, Every Time
Every account we take over goes through the same first-30-days process. The details vary. The discipline doesn't.
We pull the full account history — change logs, campaign structure, keyword coverage, wasted spend. We don't guess. We read the data.
We fix the foundation. Campaigns organized by SKU. Match types separated. Budget reallocated to what's working.
Ongoing bid management, keyword harvesting, negative keyword pruning, budget pacing. We're in the account multiple times a week.
Once Amazon is dialed in, we look at Walmart. For most brands doing $1M+ on Amazon, Walmart is the fastest channel to add incremental revenue.
Free Audit
Want to Know What's Costing You on Amazon or Walmart?
We audit accounts every week. We'll tell you exactly what we find — campaign structure, wasted spend, missed keywords, listing gaps. No pitch, no pressure. Just a real look from someone who has seen thousands of accounts.
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