Amazon A+ Content Agency

An Amazon A+ content agency builds the modules under the bullets and above the reviews. SellTru does that work for Brand Registry brands doing $1M to $20M, on the same team that writes the listing and runs the ads. We are an Amazon Ads Partner Network member, with $150M+ in marketplace sales managed across 200+ brands. The how-to is the A+ content guide. This page is the service.

A click that lands on empty modules is a click you already paid for. Titles, bullets, images, and backend terms sit on Amazon listing optimization services. A+ is the part of that page that answers the objection the bullets did not have room for.

Basic vs Premium A+

Basic A+ is image and copy modules: lifestyle photos, feature callouts, a comparison chart, a brand story, and a path into the Brand Store. It sits below the main images and the bullets, below the buy box, and directly above the reviews. That placement is why the guide treats it as the last chance to answer a shopper who is about to read someone else's opinion.

Premium A+ adds the interactive modules the same guide describes: video, a larger hero, and hotspots a shopper can tap. Amazon's own figures, quoted there, say basic A+ can increase sales by up to 8% and Premium A+ by up to 20%. Those are Amazon's numbers, not a SellTru case study, and they are a ceiling, not a quote for your ASIN. We do not put a conversion promise on a module that has not been built for the product yet.

Premium is worth the extra production when the listing already has traffic and the product needs to be shown in use. A powder with a scoop, a device with an app, a kit with a setup order. If the account cannot publish Premium, we ship Basic and say so. We do not design a video module the brand cannot submit.

Our design process

1. Read the reviews and the questions first. The module list comes from the objections, not from a folder of lifestyle photos.
2. Read the title and the bullets. A+ should extend them, not restate them. That is the guide's rule, and it is the one we use.
3. Look at the category's modules for the gap. If every chart ignores the same question, that question is the module.
4. Design at phone size first. Most of the scroll happens there. Type that only works on a desktop mock fails the visit.
5. Submit, then fix what comes back. The guide's common rejections are health or supplement claims, links off Amazon, and images that are low quality or the wrong size.

Module strategy

Every module has one job. A comparison chart is for the shopper choosing between sizes, or between your line and the obvious alternative, and the facts in it have to be true. A brand story module is the reason the product exists, in one pass, not a company history. A lifestyle image is the use the reviews keep describing. If a module does not answer a hesitation, it comes out.

Alt text is the field most catalogs skip. Each image module can carry up to 100 characters Amazon may crawl. Comparison-chart product tiles are no longer indexed that way, and an image that already contains text only gets a short description that does not index. We fill the fields that still count.

The store link inside A+ should land on a page that continues the same story. That destination is the brand store, not a second homepage with no next product.

Image and copy rules

Requirements live in the A+ content guide, and Brand Registry is the gate. A+ used to be called Enhanced Brand Content. Without Registry, the modules are not available, and neither are Sponsored Brands or the Store. If Registry is the blocker, that is the first project.

Copy we will not submit: a claim the listing cannot support, a before-and-after we cannot document, an external URL, or a medical promise on a supplement. Images we will not submit: type that disappears on a phone, or a file Amazon has already rejected for size. We do not publish a pixel chart here. The submission error is the current spec.

Testing with Manage Your Experiments

Manage Your Experiments is the A/B tool Brand Registry unlocks. Where the account has it, we test a module or a hero against the live version instead of debating the draft in email. A person still chooses the winner. We do not run a stack of untested variants and declare the test finished because a file was uploaded.

If the account cannot run the experiment, we still ship one version and change the module the reviews say is missing. A+ does not fix a traffic problem. If the click is the issue, the work belongs on Amazon PPC management.

Pricing

A+ design is scoped with the listing work. SellTru uses a flat monthly retainer. We do not publish a design fee on this page, and we do not price the work as a percent of ad spend. The models are on the agency pricing guide. The audit is free. If you only need one ASIN, say that. We would rather do the module pass than invent a retainer around a single chart.

FAQ

More of the how-to, including the approval window and the basic versus Premium split, stays on the A+ guide. Questions about the whole channel belong on listing optimization.