Amazon Brand Protection Services

Amazon brand protection services are the ongoing work of keeping your brand the one shoppers actually buy: who else is on the ASIN, whether the catalog still matches what you approved, and whether Account Health is quietly restricting the listing. SellTru does that for brands doing $1M to $20M. We are an Amazon Ads Partner Network member. Company-wide, we have managed $150M+ in marketplace sales across 200+ brands. Those figures are not a hijacker removal rate, and we will not pretend they are.

The how-to for enrollment is what Amazon Brand Registry is. This page is the management after that. Day-to-day Seller Central work that is not a violation case sits with Amazon account management. When sales fall and you do not yet know why, start with why Amazon sales drop.

Brand Registry tools (Report a Violation, Project Zero, Transparency)

Brand Registry is free. The registry guide states the eligibility we actually use: a registered word mark, or a pending mark through Amazon's IP Accelerator, that matches the brand, plus a Seller Central or Vendor Central account under the same legal entity. A logo-only design mark does not unlock it. If the legal name on the trademark and the legal name on the account do not match, the application stalls. We check that before anyone spends a month on the wrong filing.

Once the brand is in, three protection tools matter more than the badge.

• Report a Violation. This is the direct channel for counterfeit and hijacked listings. The registry guide describes it as faster than a standard complaint. We use it when the evidence matches a real violation, not as a button to press because a price looks annoying.
• Project Zero. For brands Amazon qualifies, this is self-service counterfeit removal. You are not waiting on Amazon's review queue for that offer. Qualification is Amazon's decision. Being enrolled in Brand Registry is not the same thing.
• Transparency. Codes on the unit that tell Amazon the item is authentic. It is a program you apply for, with labeling on the product. We do not print codes in our office. We tell you whether the account is a fit and what has to change on the packaging before you promise it to retail.

The registry guide also records a published example, one home goods brand, not a category average. The brand was not enrolled. Standard complaints were slow. After enrollment, the report went through Project Zero and the counterfeit listing came down within 24 hours, against the two-to-three-week cycle they had been on. That is one account. It is not a service level we will put on your agreement.

Search inside Brand Registry matters before any of those filings. Text and image search across the catalog is how you find someone using your name or your photos on a listing you do not control. We run that search. An alert tool that emails you and stops there is not the same job. Someone still has to file.

Hijackers and unauthorized sellers

Listing hijacking, as the sales-drop guide describes it, is another seller adding an offer to your ASIN, undercutting the price, and taking the Buy Box while selling something that is not your product. Check Other Sellers on Amazon. If a name you do not recognize is there at a lower price, treat it as a hijacker until the offer proves otherwise.

That is a different problem from an unauthorized reseller of real goods. The product may be genuine and the seller may still have no right to be on your listing. A counterfeit is a third problem: a fake unit, sometimes on your ASIN and sometimes on a copied listing. Amazon hijacker removal and Amazon counterfeit removal are not the same form with a louder adjective. The reason code has to match the evidence you have. A complaint that overclaims is a good way to earn a complaint against your own account.

Brands also ask about MAP, a minimum advertised price they are trying to hold with retailers. Amazon does not enforce your MAP policy for you. A low offer might be an authorized seller you already have a contract with, or a seller who should not be on the ASIN at all. We identify the offer and whether Brand Registry gives you a removal path. We do not sell MAP monitoring software, and we do not quote a compliance rate. Price control you want on your own offer is a Seller Central decision. Who else is allowed to make an offer is the protection question.

Listing control

Hijackers are not the only way a listing stops being yours. Another contributor can change a title, an image, or a bullet. A variation can break and split the reviews. A used offer can sit on a product you sell as new. Listing control is the check that the live page still matches the brand: title, images, bullets, and who is attached to the ASIN.

The rewrite itself, when the copy is yours and it is simply weak, is Amazon listing optimization. Protection is the question of who changed it and whether that contributor should be there. We do not treat a bad bullet and a stolen main image as the same ticket.

Suppression is adjacent and easy to misread. A listing can go dark because a required attribute is missing, an image fails a guideline, or Account Health flagged the ASIN. The sales-drop guide walks that diagnostic. If the units are in the building and cannot be bought, say so. That can be an inventory problem, not a hijacker. FBA management covers stranded units. This page covers the case where the listing is wrong because someone else is on it, or because a policy complaint is sitting on it.

Account health monitoring and suspension prevention

Account health management here is a weekly read of Seller Central, Performance, Account Health. The sales-drop guide names the items that suppress a listing even when the account is not fully suspended: policy violations, intellectual property complaints, product authenticity flags, and order defect rate. A red or yellow metric can cut visibility without an email that feels like an emergency. We look there before we look at bids.

The weekly pass on a protection scope is short on purpose:

• Account Health status, and any new policy or IP complaint since the last check.
• Other sellers on the ASINs that actually make the revenue.
• Title and main image against the version you approved, so a quiet catalog edit does not wait for a customer complaint.
• Open violation reports, and whether Amazon has replied.
• Suppressed ASINs that are compliance documents, not empty warehouses.

We answer the notification with the document or the fix it asks for while the ASIN is still live. That is prevention. It is also most of what keeps a complaint from becoming the only thing the account is about. The operating retainer for listings, ads, and inventory together is account management. Protection can sit inside that scope or be the thing you ask for when the catalog is under attack and the ads are not the fire.

When to hire an appeal specialist

Hire the appeal scope when Amazon has already suspended the account or killed the ASIN and selling has stopped. Writing a Plan of Action is not a side task on a monitoring retainer. The notice, the earlier appeals, and the documents are the whole project. SellTru does that work. It is scoped on its own page: Amazon account reinstatement.

We do not promise reinstatement from this page or from that one. Amazon decides. We also do not quote a success rate. If your account is still open and the problem is a hijacker, a counterfeit, or a warning you can still answer, stay here. If the performance notification says you cannot sell, go to the reinstatement page and send the notice.

FAQ

The team is in Fort Lauderdale, at 333 Las Olas Way, Fort Lauderdale, FL 33301. Call (954) 869-2034 if you want a person instead of a form. Fees for ongoing management are described on the Amazon agency pricing guide. We do not publish a separate monthly figure for protection work on this page. A one-time read of Account Health and the other sellers is something you can ask for on the audit.