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Amazon Brand Store
Amazon Brand Store Design Services
Layouts, banners, and store pages that give Sponsored Brands traffic somewhere specific to land.
Amazon brand store design services are the layout, the banners, and the pages a Sponsored Brands click should land on. SellTru builds that store for Brand Registry brands doing $1M to $20M, next to the listings and the ads. We are an Amazon Ads Partner Network member, with $150M+ in marketplace sales managed across 200+ brands. The do-it-yourself version is how to build an Amazon storefront. This page is the service.
A store that looks like a brochure, and that receives every ad, is a dead end with your logo on it. The page has to match the search that paid for the visit.
Why the store matters for Sponsored Brands
Sponsored Brands can send a shopper to a product detail page or to a store page. The detail page is the right landing when the query is one ASIN. The store is the right landing when the query is the brand, the line, or a problem that several products solve. The ad choice is on the Sponsored Products versus Sponsored Brands guide. This page is the page the ad lands on.
The storefront guide quotes Amazon's comparison of shoppers who visit a Brand Store with shoppers who do not: purchase frequency 53.9% higher, add-to-cart rate 52.1% higher, average selling price 42.4% higher, and average order value 71.3% higher. Those figures are Amazon's, already published on that guide. They are not a SellTru forecast, and they do not appear because a banner is pretty. They show up when the page answers the query that brought the click.
If the store has not been touched since it was created, the click is landing on an old assortment. We look at that before we talk about a new visual system. A fresh banner on a stale product grid is still a stale store.
Layout and page structure
A home page, plus the subpages the ads actually use. One page per distinct shopper intent. A sleep query and a specific ingredient query should not share a page. That is the failure the storefront guide describes, and it is the one we design against. We do not publish a fixed page count. Amazon's builder allows more pages than a focused catalog needs. Extra pages with no ad and no next step are how stores go quiet.
The home page orients. Each subpage sells one job: a collection, a comparison, or a hero ASIN with the products that go with it. Pages with no next product get cut. The layout that works is the shortest one that still matches the campaigns. A long store nobody clicked past the hero is not a better store.
We name the pages for the query, not for an internal org chart. "Shop all" is a fallback. It is not the landing page for a specific Sponsored Brands target.
Want the store pages matched to the campaigns that will pay for the visit?
Banner and creative
Banners have to say the product and the reason at the size a phone actually shows. A headline that only works as a desktop mock fails the visit. We use the brand's real colors and the products that are in stock, not a campaign look from a season you are no longer shipping. A banner that hides the product behind a texture is a brand ad. The store still has to sell.
The storefront guide describes a do-it-yourself build, with AI tools, in about 6 to 12 hours when you already know the catalog. That path is real. Use it if someone on your team will maintain the pages when the hero ASIN changes. Hire the design when the store has to stay in step with the campaigns, the A+ modules, and the listings, and nobody inside is going to update it.
We do not publish a design fee on this page. The old habit of waiting on a designer for a static look is what the guide argues against. Our version is the same standard, tied to the ad account, scoped on the audit.
Store analytics
A store without a read is a brochure. We look at which pages the ads land on, which pages people leave, and which product tiles get the click. If a Sponsored Brands campaign points at the home page while the query was a single product, we change the landing page before we raise the bid. The traffic source and the page have to match.
We do not invent a store revenue number from a screenshot. If the tile clicks and the orders do not agree, the next edit is the page or the offer, not a new banner for its own sake. The listing still has to convert when the shopper leaves the store for the ASIN. Store design does not repair a detail page that cannot close.
Store plus A+ content
A+ modules and the store should tell one story. The comparison you make above the reviews should not contradict the collection page the banner links to. A+ is the listing. The store is the brand visit. The module work is on the Amazon A+ content agency page. Brand Registry is what unlocks both. The registry page calls the store a free customizable Amazon Store. Creating it does not add an Amazon subscription. Our design time is the part that is scoped, and the audit is where that scope gets said out loud.
If Registry is not done, the store cannot be published. We do not design a full set of pages for an account that cannot launch them. Enrollment first, then the pages, then the Sponsored Brands campaigns that point at those pages.
If every Sponsored Brands ad lands on one old home page, that is the audit.
FAQ
What is an Amazon brand store?
An Amazon brand store, also called a Storefront, is the multi-page brand destination inside Amazon for Brand Registry sellers. It holds a home page, subpages, banners, and product tiles. Shoppers reach it from Sponsored Brands, from A+ modules, and from the brand name in search. It is not a replacement for the product detail page.
Is it free?
The store is free to create once the brand is in Brand Registry. The Brand Registry page on this site describes it as a free customizable Amazon Store. SellTru's design work is separate. We do not publish a design price here. The audit is free, and the retainer models are on the pricing guide.
How many pages?
As many as you have distinct shopper intents, and no more. A home page plus a page for each campaign theme is the usual shape. We do not sell a fixed page package. A page with no ad and no next product is a page we do not build.
Can ads point to the store?
Yes. Sponsored Brands can land on a store page instead of a product detail page. The page should match the query. A brand search can land on the home page. A specific problem or ingredient should land on the subpage about that problem. Sending every keyword to one generic home page wastes the click.
How long to build?
The do-it-yourself guide describes a 6 to 12 hour build when you already know the catalog and you are doing it yourself. When we build it, the first version follows the audit and the campaigns that will point at the pages. We do not publish a day-count promise. A focused catalog is a design pass, not a multi-month project.
The storefront guide stays the do-it-yourself build. This page is the design that has to keep up with the ads.
Book a free 30-minute strategy call
Or send the audit. We look at where the ads land, and whether the store pages match those queries, before we talk about a retainer.