Walmart Brand Highlights
Walmart A+ Content That Converts. Built for Brand Portal Brands.
Brand Highlights, rich media, and listing video for Brand Portal brands doing $1M to $20M. Designed for the Walmart shopper, not pasted from Amazon modules. Part of the same team that runs your listings and Walmart Connect ads.
Why Brand Highlights
A Paid Click That Lands on a Bare
Item Page Is a Click You Already Paid For.
Titles, attributes, and primary images belong with the rest of the listing on the Walmart marketplace agency page. Walmart A+ content is the block that answers the objection the short description did not have room for.
Brand Highlights, Not Amazon Paste
Image, video, and text layouts built in Seller Center Media Library and attached to GTINs you own. Designed for Walmart, not exported from Amazon A+.
Brand Portal Eligibility First
We confirm Brand Portal rights, USPTO trademark, and item ownership before we open a layout. No modules you cannot attach.
Phone-First Design
Most of the scroll on Walmart.com happens on a phone. Type and layouts that only work on a desktop mock fail the visit.
Built From Reviews, Not Templates
The module list comes from Walmart reviews and Q&A objections, not from a folder of lifestyle photos left over from Amazon.
Paired With Walmart Connect
Brand Highlights do not fix a traffic problem. One team owns ads and modules so the click and the page tell the same story.
Tied to Buy Box Reality
A beautiful block on an item that loses the Buy Box to a faster WFS offer is decoration. Inventory still matters.
What's Included
Walmart A+ Content Services.
SellTru builds Brand Highlights and rich media for Brand Portal brands on the same team that runs listings and Walmart Connect. We are an Amazon Ads Partner Network member and a Walmart Marketplace Partner, with $150M+ in marketplace sales managed across 200+ brands, 90% retention, a 45% average ACOS drop in 90 days on the Amazon accounts those stats describe, and Upwork Top Rated Plus.
Brand Highlights Modules
Image, video, and text layouts on the product detail page. Built in the Media Library, then attached to GTINs you own under Brand Portal rules.
Listing Video
Product video available more broadly than Brand Highlights. Uploaded through the Media Library, with file and category limits Walmart enforces at submit time.
Eligibility Check
Brand Portal enrollment, active USPTO trademark, clean IP and Trust and Safety record, and published new-condition items you own. Cleared before design starts.
Module Strategy
Comparison, brand story, and lifestyle frames with one job each. If a module does not answer a hesitation, it comes out.
Walmart Connect Alignment
If the item has views and no orders, modules and primary images are usually the missing piece. Ads and content stay in sync. See Walmart Connect ads.
Flat Retainer Pricing
Scoped with the listing. Flat monthly retainer, or a one-time pass if that is all you need. Models are on the marketplace agency pricing guide.
We do not invent lift numbers. Walmart says rich media can help engagement, conversions, and returns. It does not publish a universal percentage we can put in a pitch deck. Amazon publishes its own A+ ceilings on the Amazon A+ content page. Those are Amazon's numbers, not a Walmart forecast.
Getting Started
Here's How We Build
Walmart Brand Highlights.
Design follows the listing pass. Upload and attach happen once Brand Portal rights are in place. We clear blockers before production.
Audit Reviews & Rights
We read Walmart reviews and Q&A, check Brand Portal and item ownership, and confirm the GTIN can receive a layout before any design work starts.
Design Phone-First Modules
Modules extend the Walmart title and key features. Comparison, story, and lifestyle frames answer real objections. Type that only works on desktop gets cut.
Upload, Attach & Fix
Upload in Seller Center Media Library, attach to eligible items, and fix what Walmart rejects for policy or file rules. Then we keep ads and content aligned.
Common Questions
Walmart A+ FAQ.
Eligibility, cost, and what Brand Highlights can and cannot do. Channel strategy beyond the modules sits on Walmart marketplace agency.
Get a Free AuditDoes Walmart have A+ content?
+Yes. Shoppers and brands often call it Walmart A+ content. On Walmart.com the product is Brand Highlights, plus listing video, under rich media in Seller Center. Brand Highlights combine images, video, and text on the product detail page. Video is available more broadly. Brand Highlights require Brand Portal enrollment and brand-owner rights on the items you attach.
Who can publish Walmart Brand Highlights?
+Brand owners registered in Walmart Brand Portal, with an active USPTO trademark, no recorded IP or Trust and Safety violation, and published new-condition items they own. Restricted categories such as alcohol, tobacco, and firearms cannot use certain rich media. We check eligibility in the account before we design modules you cannot submit.
How is Walmart A+ different from Amazon A+?
+The shopper job is similar: answer objections below the buy box with image, copy, and video. The tooling is not. Walmart Brand Highlights live in the Media Library, attach to GTINs you own, and sit behind Brand Portal rules. Amazon A+ sits behind Brand Registry and Amazon's module set. We design for each channel instead of pasting Amazon modules into Walmart.
How much do Walmart A+ content services cost?
+We do not publish a separate design fee on this page. Brand Highlights and rich media work is scoped on the same flat retainer as the rest of the Walmart listing work, or as a one-time pass if that is all you need. Ad spend is paid to Walmart Connect and is separate. Retainer models are on the pricing guide.
How long does Walmart Brand Highlights take?
+Design follows the listing pass. Upload and attach happen in Seller Center Media Library once Brand Portal rights are in place. We do not promise same-day publish. A missing trademark, a Trust and Safety flag, or an item that is not brand-owned will stop the attach step, so we clear those before production.
Will Brand Highlights lift my Walmart conversion rate?
+Walmart says rich media such as videos and Brand Highlights can help engagement, conversions, and returns. It does not publish a universal lift percentage we can quote. We treat modules as conversion work for items that already get views, not as a substitute for search rank, reviews, or fulfillment. If the click is the problem, the work belongs on Walmart Connect.
If the Item Page Is Blank Below the Fold,
Start With the Audit.
We look at Brand Portal rights, the item pages, and whether Brand Highlights can actually be attached before we talk about a retainer. No pitch decks. No obligation.
Prefer a call on the calendar? Book a free 30-minute strategy call